Adbreaks during an outbreak: How to advertise during coronavirus lockdown

first_img Show Comments ▼ How do companies advertise during the time of covid-19? (AFP via Getty Images) Also Read: Adbreaks during an outbreak: How to advertise during coronavirus lockdown Backing off Already, the Competition and Markets Authority has had to crack down on companies hiking their prices to take advantage of increased demand for products like toilet roll. This has come largely through second-hand sellers, but illustrates the danger of becoming associated with the crisis for the wrong reasons. Keeping their hands clean How do companies advertise during the time of covid-19? (AFP via Getty Images) Some, like toilet roll manufacturers, find themselves in prime position to both help society and make huge steps forward commercially from the crisis — if they can swiftly increase supply. “However, due to current government guidance on social distancing, we recognise it is no longer appropriate to encourage close physical contact amongst families. In both cases, companies face major conundrums over how they should market their products — if at all — during a time of economic and behavioural upheaval. Is this a golden opportunity to build trust in the business in the long term, or is it a risk best avoided? How do companies advertise during the time of covid-19? (AFP via Getty Images) Also Read: Adbreaks during an outbreak: How to advertise during coronavirus lockdown How do companies advertise during the time of covid-19? (AFP via Getty Images) Also Read: Adbreaks during an outbreak: How to advertise during coronavirus lockdown “For that reason, we have made the decision to replace our current Easter advert with spots that are mindful of the current climate.” Christian Polman, chief strategy officer at Ebiquity, thinks firms are right to avoid the risk, and that focusing on the short-term during times of crisis could damage a brand’s image in the long run. How do companies advertise during the time of covid-19? (AFP via Getty Images) Also Read: Adbreaks during an outbreak: How to advertise during coronavirus lockdown Others, however, are facing unprecedented shortages in demand, to the point where their businesses are no longer viable until strict social distancing guidelines are lifted. “Our TV ad was intended to invoke generosity and happiness in the run-up to Easter,” said Cadbury in a statement. Quick coronavirus thinking After a week in which the coronavirus outbreak has turned life on its head for everyone in the UK, companies are having to learn quickly about how best to operate over the coming months. Tags: Coronavirus Alex Daniel As firms work out the role they can play over the coming months, City A.M. looks at some of the approaches taken so far. “But they should also shift strategies to follow new media consumption patterns, such as more daytime television watching, more time online, and more time on ecommerce.” “Brands should instead rework their marketing strategies to focus on long-term brand building within the limitations of the current climate. When they arrive, his young granddaughter and older grandson embrace him and embark on the hunt. Monday 23 March 2020 10:03 am “In the UK, companies are changing their modus operandi,” he says. “In doing so they are able to demonstrate that they truly understand the needs and preferences of their customers, that they are on the side of their customers, and that they are able to put the needs of these customers before their bottom line. On the other hand, some have taken aim directly at the virus. Before shops began to close, high street toiletries retailer Lush was offering passers by the chance to wash their hands in-store for free. But last week, Cadbury was forced to pull the heartwarming ad. As the nation continues getting to grips with the fact that children should not risk visiting the elderly for the time being, the chocolate maker admitted that it did not promote the right behaviour. whatsapp Brewdog, the craft beer company, meanwhile, has turned to producing branded hand sanitiser in a bid to combat shortages across the country. Cadbury’s upcoming spring advertising campaign was set to celebrate not just the exhilaration of an Easter egg hunt, but also the selflessness of setting up the game in the first place. whatsapp Adbreaks during an outbreak: How to advertise during coronavirus lockdown “The brands that can afford to resist the temptation to focus on short-term activation will weather this storm less scathed — when it eventually passes.” More From Our Partners Police Capture Elusive Tiger Poacher After 20 Years of Pursuing the Huntergoodnewsnetwork.orgRussell Wilson, AOC among many voicing support for Naomi Osakacbsnews.comAstounding Fossil Discovery in California After Man Looks Closelygoodnewsnetwork.orgFeds seized 18 devices from Rudy Giuliani and his employees in April raidnypost.comNative American Tribe Gets Back Sacred Island Taken 160 Years Agogoodnewsnetwork.orgBiden received funds from top Russia lobbyist before Nord Stream 2 giveawaynypost.comA ProPublica investigation has caused outrage in the U.S. this weekvaluewalk.comBrave 7-Year-old Boy Swims an Hour to Rescue His Dad and Little Sistergoodnewsnetwork.orgFlorida woman allegedly crashes children’s birthday party, rapes “These companies are demonstrating better intuition than their competition – and that will surely serve them well in the long term.” Most brands are steering clear of directly addressing the outbreak in their marketing campaigns altogether, however, for fear of looking like they are taking advantage of it.   Share In the 40-second piece, a grandfather meticulously hides the company’s Easter eggs inside his flat in anticipation of a visit from his grandchildren. “One for him,” he says, placing one on top of a bookshelf. “One for her,” he exhales, putting another inside a cupboard. Joe Stubbs, vice president of Interbrand Group, says that moving quickly but responsibly like this will benefit companies once the country returns to normality.last_img read more


Applied Therapeutics’ muted response to a clinical hold speaks volumes

first_img What’s included? STAT+ is STAT’s premium subscription service for in-depth biotech, pharma, policy, and life science coverage and analysis. Our award-winning team covers news on Wall Street, policy developments in Washington, early science breakthroughs and clinical trial results, and health care disruption in Silicon Valley and beyond. By Adam Feuerstein Aug. 17, 2020 Reprints [email protected] Tags biotechnologyFDASTAT+ Adam Feuerstein GET STARTED What is it? Senior Writer, Biotech Adam is STAT’s national biotech columnist, reporting on the intersection of biotech and Wall Street. He’s also a co-host of “The Readout LOUD” podcast. Daily reporting and analysis The most comprehensive industry coverage from a powerhouse team of reporters Subscriber-only newsletters Daily newsletters to brief you on the most important industry news of the day STAT+ Conversations Weekly opportunities to engage with our reporters and leading industry experts in live video conversations Exclusive industry events Premium access to subscriber-only networking events around the country The best reporters in the industry The most trusted and well-connected newsroom in the health care industry And much more Exclusive interviews with industry leaders, profiles, and premium tools, like our CRISPR Trackr. Unlock this article by subscribing to STAT+ and enjoy your first 30 days free! GET STARTED About the Author Reprints Applied Therapeutics’ muted response to a clinical hold speaks volumes Log In | Learn More How a company communicates with investors can be just as meaningful as what it communicates.Take Applied Therapeutics, which used an SEC filing on Monday morning to disclose that the Food and Drug Administration placed a partial hold on one of its important clinical trials, involving its lead drug and children with a rare metabolic disease. @adamfeuerstein Adam’s Take last_img read more


Senate passes $1.9 trillion COVID-19 relief bill

first_imgAdvertisementTags: COVID-19 reliefSenate DC statehood approved by House, could get turned down in Senate April 25, 2021 Senate Republicans unveil counteroffer to Biden’s infrastructure plan — Here’s what’s in it May 28, 2021 AdvertisementDC Young Fly knocks out heckler (video) – Rolling OutRead more6 comments’Mortal Kombat’ Exceeded Expectations Says WarnerMedia ExecutiveRead more2 commentsDo You Remember Bob’s Big Boy?Read more1 commentsKISS Front Man Paul Stanley Reveals This Is The End Of KISS As A Touring Band, For RealRead more1 comments Rep. Val Demings to challenge Sen. Marco Rubio in 2022 May 19, 2021 AdvertisementThe vote was a critical early test of Senate Majority Leader Chuck Schumer’s ability to keep all 50 Democrats unified behind a major piece of legislation despite being an ideologically and regionally diverse caucus.“We’re not going to make the same mistake we made after the last economic downtown, when Congress did too little to help the nation rebound, locking us into a long, slow, painful recovery,” Schumer said before the vote. “We are not going to be timid in the face of big challenges.”Senate Minority Leader Mitch McConnell, R-Ky., blasted Democrats for taking a partisan approach and said the United States economy is “going to come roaring back and mostly not because of this bill — in fact, in some ways in spite of this bill.” Senate approves budget resolution, teeing up COVID relief bill February 5, 2021 WASHINGTON (NBC News) — The Senate passed a $1.9 trillion coronavirus relief package Saturday, capping off a marathon overnight session after Democrats resolved internal clashes that threatened to derail President Joe Biden’s top legislative priority.The far-reaching legislation includes $1,400 stimulus checks, $300-per-week jobless benefits through summer, a child allowance of up to $3,600 for one year, $350 billion for state aid, $34 billion to expand Affordable Care Act subsidies, and $14 billion for vaccine distribution.The final vote was 50-49 along party lines, with every Republican voting “no.” It came after Democrats voted down a swath of Republican amendments on repeated votes of 50-49 to avoid disrupting the delicate agreement between progressive and moderate senators, NBC News reports.Before it can be signed by Biden, the legislation will have to be passed again by the House after the Senate made changes to its version, which Democrats approved along party lines last Saturday. The legislation would be a victory for Biden, who campaigned for president primarily on bringing Covid-19 under control and reviving a shattered economy, according to NBC News. The package also includes many progressive priorities, although others like a minimum wage hike to $15 an hour were forced out.The absence of Sen. Dan Sullivan, R-Alaska, due to a family emergency prevented Vice President Kamala Harris from having to break a tie in the 50-50 chamber, which she had to do to allow the Senate to begin debate on the bill.The Senate’s changes include reducing the jobless benefits to $300 (from $400 in the House bill) and extending them slightly to September 6. The Senate limited eligibility for the $1,400 checks by capping the payments for those who make $80,000, or $160,000 for couples. And the bill subsidizes 100 percent of COBRA insurance coverage for jobless Americans, up from 85 percent in the House version.The Senate also approved some modest and non-controversial amendments offered by both parties before passing the final version, NBC News confirmed.The Senate appeared ready to begin the lengthy process, known as a vote-a-rama, on Friday morning. But then Democratic leadership hit pause to sort out a last-minute dispute over jobless benefits and keep Sen. Joe Manchin, D-W.Va., on board, after he appeared ready to side with Republicans and change that provision, a move that would have alienated progressives.As a result, Democrats dragged out the first vote of the day for 11 hours and 50 minutes, setting a new record for the longest Senate vote.In the end, Manchin agreed to support a provision backed by other Democrats that also allows the first $10,200 of the jobless benefits to be non-taxable for incomes up to $150,000.“The President has made it clear we will have enough vaccines for every American by the end of May, and I am confident the economic recovery will follow,” Manchin said. “We have reached a compromise that enables the economy to rebound quickly while also protecting those receiving unemployment benefits from being hit with unexpected tax bill next year.”Biden was in touch with Manchin during the course of the negotiations on the unemployment benefits compromise, a source familiar with the discussions said. Advertisement RELATEDTOPICS AdvertisementRecommended ArticlesBrie Larson Reportedly Replacing Robert Downey Jr. As The Face Of The MCURead more81 commentsGal Gadot Reportedly Being Recast As Wonder Woman For The FlashRead more29 comments Advertisementlast_img read more


Watch: A Laois Georgian-era mansion with its own mill is on the market

first_img Previous articleTalking Music: Transmitter’s Stewart Quinn chats Italia ’90, Old Fort and Performing in LaoisNext articleTimbersport team to demo new lightweight chainsaw David PowerA journalist for over 20 years, David has worked for a number of regional titles both as journalist and editor. From Tullamore he also works as a content editor for His heroes include Shane Lowry, Seamus Darby and Johnny Flaherty Pinterest Twitter Facebook Rugby Facebook WhatsApp Ten Laois based players named on Leinster rugby U-18 girls squad Home News Watch: A Laois Georgian-era mansion with its own mill is on the… NewsProperty Watch: A Laois Georgian-era mansion with its own mill is on the market RELATED ARTICLESMORE FROM AUTHOR Twitter WhatsApp By David Power – 6th July 2018 Community A Laois Georgian-era mansion complete with its own mill can be yours for for €850,000, an asking price which has dropped by €15,000.For that price, you don’t just get a 19th-century country pile with Newtown House, you also get its adjacent four-storey stone corn mill, complete with mill wheel and mill pond.This is all set on 9.4 acres of grounds with frontage to the River Goul.Built in the Regency style, the house is just three miles from Durrow and 9 miles from Abbeyleix.The main house is 3,358 sq ft with five bedrooms and three reception rooms — drawing room, dining room, and study — all at entrance level.The kitchen is on the lower ground floor and is triple-aspect with an Aga and exposed beams. There’s one en-suite bedroom on this floor too and the other four upstairs.As well as the mill, other outbuildings include a coach house, cottage and grain store.Property website says it was Built in circa 1801.“The house is extremely pleasant with a rugged stone façade complete with attractive brick window and door surrounds and distinctive overhanging eaves, which include timber detailing.“Set out over 3 floors a flight of limestone steps adorned with decorative wrought iron railings lead up to the front doors, twin glazed French doors that lead to the reception hall, principal reception rooms and stair hall,” the auctioneers state.SEE ALSO – 300 mile marathon for Motor Neurone Disease to conclude in Laois TAGSGeorgian-eraNewtown House Pinterest Five Laois monuments to receive almost €200,000 in government funding Community Charlie Flanagan on Electric Picnic: ‘I’d ask organisers to consult with community leaders’last_img read more


In Pictures: Slow progress as Day 2 of Election Count is underway

first_img GAA TAGS2019 Local Elections By Steven Miller – 26th May 2019 Kelly and Farrell lead the way as St Joseph’s claim 2020 U-15 glory Twitter Pinterest Here are all of Wednesday’s Laois GAA results RELATED ARTICLESMORE FROM AUTHOR Brought to you in association with People First Credit UnionThe Local Election Count is well into Day 2 – though there is still no sign of an official announcement of the first count in any of the areas.But there is still a lively buzz in Kealew Business Park as candidates and their supporters mingle as they await an announcement from Returning Officer Donal Brennan.Among those knocking around include Fine Gael TD Charlie Flanagan and former senator Charlie McDonald as well as a range of candidates fighting for their seat in the three districts.Thomasina Connell (Fine Gael), Dom Dunne (Renua), Pauline Madigan (Fianna Fail) and Naeem Iqbal (Independent) are all in the house as they get set to sit through the battle for the last seat in the Portlaoise Municipal District.Eoin Barry (Labour) and Aisling Moran (Fine Gael) are also present – Moran is likely to lead the way on first preferences in the Graiguecullen-Portarlington Municipal District but will have to battle with Barry for the last seat.There is also set to be a huge battle for seats in the Borris-Mountmellick area.Long-serving Fine Gael councillor David Goodwin has been here since early morning with his son Bill and is in a contest with the likes of independent Ollie Clooney from Durrow, his Fine Gael running mate Conor Bergin from Borris-in-Ossory, Brendan Phelan (independent) from Rathdowney as well as his Rosenallis neighbour Seamus McDonald (Fianna Fáil).McDonald, however, is slightly ahead of the others – but not as solid looking as outgoing Cathaoirleach John King (Fine Gael) and strong vote getters James Kelly (Independent) and Paddy Bracken (Fianna Fáil).We captured a number of images from the morning – including ones of some of the candidates young grand-children. Tadhg Brennan (18 months) is supporting his grand-father Ben while Tom Mulhall’s three-year-old grand-daughter Alison is still urging people to vote ‘GaGa’ Number 1!Ben and Tom are both assured of seats in the Graiguecullen-Portarlington WhatsApp 2020 U-15 ‘B’ glory for Ballyroan-Abbey following six point win over Killeshin Previous articleLIVE BLOG: Laois footballers take on Westmeath in Leinster championship quarter-finalNext articleCandidates with strong Laois links set to be elected in Kildare Steven Millerhttp://www.laoistoday.ieSteven Miller is owner and managing editor of From Laois, Steven studied Journalism in DCU and has 14 years experience in the media, almost 10 of those in an editorial role. Husband of Emily, father of William and Lillian, he’s happiest when he’s telling stories or kicking a point.center_img Twitter SEE ALSO – LIVE BLOG: Follow all of the action from Day 2 of the Election Count GAA Facebook Facebook WhatsApp GAA Home Politics Local Elections In Pictures: Slow progress as Day 2 of Election Count is underway PoliticsLocal ElectionsNews Pinterest In Pictures: Slow progress as Day 2 of Election Count is underwaylast_img read more


Koryolink changes numbers for Kim Il Sung’s birth year

first_img Koryolink, one of two majortelecommunications providers in North Korea, has recently amended its numberassignment policy to incorporate Kim Il Sung’s birth year, Daily NKhas learned. Koryolink, a joint venture with theEgypitan company Orascom, provides service for inland regions includingPyongyang while Kangsung Net services more northern areas such as Yanggang andboth Hamgyong Provinces. Areas serviced byKoryolink, which includes Pyongyang, have phone numbers beginning with ‘191’ (191O-OOO-OOO), while areasthat are under the service provider Kangsung Net have phone numbers beginningwith ‘195’ (195O-OOO-OOO). But recently, according to a Daily NK source in thecapital, as part of a propaganda campaign to celebrate Kim Il Sung’s year ofbirth–1912–the authorities have required that Koryolink add a ‘2’ to the endof its ‘191’ numbers so that all citizens have phone numbers beginning with‘1912’. Daily NK crosschecked this information withan additional source in Pyongyang. She added that this change will also apply to foreign residents.The southern areas, such as South HamgyeongProvince, have many Koryolink subscribers with 191 numbers, although thenorthern areas including North Hamgyong Province are primarily serviced byKangsung Net, so phone numbers beginning with 195 are the norm there. Althoughthe services available through each provider, including access to the Party-runpublication Rodong Sinmun, are nearly identical, Kangsung Net is slightlycheaper and thus preferred by customers. Kangsung Net’s service comes with a baserate of 200 minutes, and there is a charge of 30 KPW for exceeding this limit.In addition, subscribers to Koryolink must use a foreign currency card in orderto purchase additional minutes. Kangsung Net allows subscribers to pay theirphone bills in local currency–an increasingly rare case amid a prevalence of and preference for foreign currencies. Koryolink subscribers must pay a fee of3000 KPW [0.35 USD] each quarter, which comes out to an average of 1000 KPW [0.12 USD] more than whatKangsung Net subscribers pay. The first 200 minutes of phone calls are free,but for citizens who run businesses or do other commercial activities, this isoften inadequate. As a result, many people purchase cards worth about12,000-25,000 KPW [1.40-2.90 USD] to make phone calls. Meanwhile, as previously reported by Daily NK, cell phone coverage for domestic networks now extends into China. Koryolink changes numbers for Kim Il Sung’s birth year News NewsEconomy RELATED ARTICLESMORE FROM AUTHOR SHARE Kang Mi JinKang Mi JinKang Mi Jin is a North Korean defector turned journalist who fled North Korea in 2009. She has a degree in economics and writes largely on marketization and economy-related issues for Daily NK. Questions about her articles can be directed to [email protected] US dollar and Chinese reminbi plummet against North Korean won once againcenter_img News By Kang Mi Jin – 2015.11.25 10:04am There are signs that North Korea is running into serious difficulties with its corn harvest News Facebook Twitter North Korea Market Price Update: June 8, 2021 (Rice and USD Exchange Rate Only) last_img read more


CPPIB reports record return for latest fiscal year

first_img Net redemptions slow as CI reports Q1 profit Keywords Canada Pension Plan,  Asset management companiesCompanies CPP Investment Board A record return over the first full year of the pandemic has put the manager of Canada’s largest retirement fund years ahead of schedule to meet a long-term goal of having half a trillion dollars in assets by 2028.Canada Pension Plan Investment Board reported Thursday that its funds earned 20.4% net of all costs for its 2021 fiscal year ended March 31, the highest annual return since its inception in 1999. Facebook LinkedIn Twitter iA Clarington aims for sleeker, cleaner product lineup Related news As of March 31, CPP Investments had $497.2 billion in assets under its management, up from $407.3 billion in fiscal 2020 when it had a below-average return of 3.1% due to the onset of the Covid-19 pandemic.CPP Investments CEO John Graham, who was previously CPP Investment’s global head of credit investments and replaced Mark Machin in February, said conditions changed rapidly and in the fund’s favour over the past year.“We’re seven years ahead of schedule for reaching half a trillion dollars,” Graham said in an interview.CPPIB has a 75-year investment horizon, much longer than most private-sector funds, and it’s designed to ensure the Canada Pension Plan will be able to meet its obligations to retirees for decades to come.All six of CPPIB’s departments showed positive performance over fiscal 2021, although some gains were offset by foreign exchange losses due to the Canadian dollar’s strength compared with the U.S. dollar.One of the organization’s recent strategic moves was to combine the two teams that invested separately in conventional and new energy.Graham said the new sustainable energy group will be headed by Bruce Hogg, who founded CPPIB’s power and renewables group a few years ago, with a member of the conventional energy group in the No. 2 executive position.The new group’s mandate is to invest in all types of energy assets, including carbon-based fuels such as oil, natural gas and coal, but with the view that “climate change is a real risk that needs to be managed.”“The best way for us to do it is to (be an) active, engaged owner and invest through this energy transition,” Graham said.One Canadian example of that investment strategy, he said, is a European joint venture with Calgary-based Enbridge, which is primarily a North American operator of conventional oil and natural gas pipelines.“We invest with them in offshore wind (power generation),” Graham said.Graham also said the group has invested in Wolf Midstream, a partner in the Alberta Carbon Truck Line, which will capture and store carbon that would otherwise go into the atmosphere with conventional energy sources..Graham, who had a science background before joining CPPIB in 2008, became CEO in February after Machin disclosed that he travelled to the United Arab Emirates, where he received a Covid-19 vaccination.Machin was one of several high-ranking Canadian executives and prominent politicians who resigned after travelling internationally amid a government advisory to avoid non-essential travel. Desjardins buys Montreal boutique firm Hexavest Piggybank With Eyeglasses And Calculator On Wooden Table, TFSA, RRSP andreypopov/123RF David PaddonCanadian Press Share this article and your comments with peers on social medialast_img read more


Hockinson School Board members push to open district schools sooner

first_imgThe first phase of the reopening with expanded in-classroom instruction will begin Jan. 19In the aftermath of Gov. Jay Inslee changing his COVID-19 restrictions in December, school boards have begun revising their plans for reopening schools for in-classroom instruction. The Hockinson School Board met for a special meeting Tuesday evening to hear Superintendent Steve Marshall’s new plan.The meeting began with citizen communication. Two parents spoke, encouraging the board members to move the district ahead faster, and to encourage a focus on the social-emotional health of the children. Betsy Oliverio read the names of five children who had taken their lives during the pandemic lockdown. Marshall’s plan was to begin partial opening on Jan. 19 for grades K-3. It would gradually add small groups of “students in need” for different grades on Feb. 1. There was no specific date where all students would be back in the classroom. That would depend on the number of COVID-19 cases in Clark County.Hockinson School Superintendent Steve Marshall briefs members of the school board on a transition plan to reopen schools. Board member Tim Hawkins pushed for a more aggressive timeline to get all children back into the classrooms sooner. Graphic from Zoom by John Ley.Hockinson School Superintendent Steve Marshall briefs members of the school board on a transition plan to reopen schools. Board member Tim Hawkins pushed for a more aggressive timeline to get all children back into the classrooms sooner. Graphic from Zoom by John Ley.He offered the school board two options for in-classroom instruction. One had small groups of up to five students per class meeting two days per week. The other offered groups of up to 15 students per class, meeting four days per week.The first hour of Tuesday’s meeting included lots of questions and clarifications. Information was presented on what other school districts are doing, both in the region, statewide, and the occasional mention of other states including California. It was mentioned plans for middle school were not finalized. There was an option of having three classes per day instead of six classes. Marshall indicated a need to get the teachers on board with any plan. Then board member Tim Hawkins weighed in. “The decision tree is a guideline. It’s not a law; it’s not a rule or a proclamation. It’s not really a recommendation. Literally, it’s just a guideline.”“One of the things I love about Hockinson, is that Hockinson has the ability to be creative and lead, and find a way,” he said. “I am disappointed in where we are as a board, where we’re at as a district. We’re not leading, we’re following.” Hawkins reminded the board, “our parents have spoken. They want their kids back in school.” He encouraged the board to be far more aggressive to get kids back in school. They can use other models within Washington or outside the state. He pointed out there are school districts in counties that have significantly higher COVID-19 rates than Clark County, where children are in the classroom.During Marshall’s presentation, he provided the board data showing that for all their in-school instruction to kindergarten and other “children in need,” from the beginning of the school year there have been zero cases of transmission of COVID. The district had identified two cases of the virus and one possible case, but there was no evidence of the virus being transmitted to others.Hawkins acknowledged that record. “You showed our track record, which is essentially a clean sheet since this whole thing happened.” He said it’s time to stop being scared and move forward. “It’s time to call our own bluff and say, it’s time to press harder.” He said the four-day model should be the “bare minimum.”He wants all children offered the choice to be back in the schools by the start of the semester. He wanted parents to make the decision regarding whether their children continue to remain at home and do online learning, or be in the classroom with their teacher.The hybrid model of instruction is killing the teachers according to Hawkins. He suggests teachers be in the classroom and have a zoom broadcast of the lessons. That way if children stay at home, they can simply watch the classroom from home and get the instruction. The majority of children can be in the classroom in a safe environment to receive that in-person instruction.Marshall was asked how he would make the determination between the two models proposed, for which he would implement. “I think that would be an agreement between HSD and the teacher union,” he said.Marshall said they’ve been following guidance from the health department. That guidance has changed, so it gives the district an opportunity to open it up a little bit. “I don’t know if I call it aggressive,” he said. “But I do think that we’re moving in that direction.”Hawkins responded. “I want to make sure I’m crystal clear. I’m not recommending we put anybody’s kids, parents, teachers or staff in harm’s way. There’s not one iota of that. But I believe that we are smart enough as a school district. We’re unique enough as a school, we’re smart enough as a board. We’re smart enough as a bunch of leaders that we can find a way to do this safely. But get on the front foot and get off the back foot. That’s what has to happen.”Kari Frings joins other Hockinson families at a December rally to open schools for all children. Photo by Mike SchultzKari Frings joins other Hockinson families at a December rally to open schools for all children. Photo by Mike SchultzBoard member Greg Gospe offered the idea of moving the teachers from classroom to classroom if needed and keeping the kids in one room. With most of the technology on the cloud, it would be easy for teachers to access it from any classroom. This would reduce the numbers of individuals moving between classes, and therefore reducing the risks for transmission.Other board members weighed in, acknowledging the balancing act the superintendent has between the teachers and staff, the board, and parents and students. They indicated a desire to move faster if possible.The board agenda offered two options in a transition plan for reopening. Something needed to be approved for the superintendent to move forward. One was the two-day-a-week model with smaller, five-person groups. The other was for four-day-a-week instruction with larger, 15 person groups. That may include three class periods per day instead of six. The board chose to implement the first part of the plan, with grades K-5 going to in-classroom instruction by Feb. 1. The first phase of the reopening with expanded in-classroom instruction will begin Jan. 19. The board will meet again on Mon., Jan. 11 where Marshall will offer the board new options for the rest of the students to return to the classroom, based upon the discussion he heard from the board.AdvertisementThis is placeholder textTags:Clark CountyHockinsonLatestshare 0 Previous : Clark County lagging behind with COVID-19 vaccinations Next : Opinion: ‘Yes, today was heartbreaking, but why hasn’t your heart been breaking already?’AdvertisementThis is placeholder text Hockinson School Board members push to open district schools soonerPosted by John LeyDate: Wednesday, January 6, 2021in: Newsshare 0 last_img read more


Finishing Tannins on the Rise

first_imgTwitter Facebook Home Wine Business Editorial Finishing Tannins on the RiseWine Business EditorialFinishing Tannins on the RiseBy Editor – October 25, 2016 274 0 TAGSBSG WineDawn DolanfeaturedNorth Coast Wine Industry ExpoSabrina LueckWIN Expo Previous articleDelicato Family Vineyards Announce Bota Box Grows to 4 Million CasesNext articleRiboli Family Featured on the Cover of The SOMM Journal Editor Email Share Pinterest ReddIt Linkedin AdvertisementBy Dawn Dolan“Finishing tannin use is on the rise, and I think that many winemakers are interested in this topic,” says Sabrina Lueck, Assistant Enology Instructor and Director of Wine Sales for Walla Walla Community College.“American wine consumption is rapidly rising, especially in the premium red blend tier,” Lueck says, “and many producers are turning to non-barrel alternatives in the ageing process to produce a premium product while using cellar space efficiently.”Lueck will be making a presentation on the origins and impact of both condensed and ellagic tannins in wine at the North Coast Wine Industry Expo session on Phenolic Secrets: Exploring Finishing Tannins in Maturation and Blending, and she’ll be discussing the topic with winemakers panelists and audience.Lueck has direct, hands-on experience with finishing tannins, and she hopes the audience will feel free to ask questions and learn from the experience she has gained, as well as the experience of the other winemakers who are featured in this panel.A taste test will be featured at this session, providing an authentic demonstration of how the finishing tannins can work. Lueck notes, “We’re hopeful that the discussion will provide some clarity for winemakers about how these products behave in a wine, and how they can impact wine quality.”Despite the advantages tannin products can provide, from a marketing perspective “finishing tannins and oak alternatives don’t have the same romance as barrels,” Lueck recognizes, and the winery could potentially lose the wine consumer, who is used to hearing more seductive talk of the properties of French or American oak, and what toast levels can do.“We have a ways to go with regards to public marketing on tannin products,” she notes. From the standpoint of the winery, she thinks that marketing this technique to their consumers could be tricky. However, offering up one way to educate the customer, she suggests that “wine enthusiasts may be interested in learning about tannins, and tasting trials at wine club events with producers that they trust.”Marketing is not the main theme of the session, looking at the topic from the perspective of product content and use will be the focus, and wine samples will provide an actual comparable taste test.“We will compare the phenolic and aromatic content of a few different products, taste trials, and discuss product use with winemakers in the regional industry,” Lueck notes. “We think that the trial tasting will be fun and enlightening.”It is unclear exactly how many winemakers are currently using finishing tannins in their repertoire of winemaker techniques, but the conference session was created in response to an increased level of interest, and to help winemakers improve their knowledge of the subject.BSG Wine, which distributes winemaker ingredients and products around the country, is the sponsor of this event, and the panel also includes winemakers Adolfo Alarcon of Trinchero Family Wine Estates, Richard Mansfield of Winery Exchange, and Bernard Pradel, of Toasted Oak Company.North Coast Wine Industry Expo: Phenolic Secrets: Exploring Finishing Tannins in Maturation and BlendingAdvertisement last_img read more


EPA Honors Jackson Family Wines with Green Power Leadership Award

first_img TAGSEPAfeaturedGreen Power Leadership AwardsJackson Family Wines Pinterest Twitter Linkedin Facebook Share AdvertisementFirst wine company to be named green power partner of the year for onsite renewables Santa Rosa, Calif., October 17, 2016 — Jackson Family Wines announced today that it has received a 2016 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA). EPA’s annual Green Power Leadership Awards recognize the country’s leading green power users for their commitment and contribution to helping advance the development of the nation’s voluntary green power market.  EPA presented Jackson Family Wines with a Green Power Partner of the Year award at the 2016 Renewable Energy Markets Conference in San Francisco, California on October 17, 2016.Jackson Family Wines was one of only three organizations nationwide to be chosen as a Green Power Partner of the Year. With this award, EPA recognizes Green Power Partners that distinguish themselves through their leadership, overall strategy, and impact on the green power market. Jackson Family Wines is currently using nearly 44 million kilowatt-hours (kWh) of green power annually, which is enough green power to meet 113 percent of the organization’s overall electricity use. In addition, according to independent research, Jackson Family Wines is the largest solar generator in the US wine industry, generating electricity from 6.5MW of onsite solar energy systems installed across nine wineries. Per calculations based on Energy Information Administration numbers, this electricity production will offset over 1,400 California homes’ worth of annual electricity consumption per year. By choosing clean, renewable energy, Jackson Family Wines is accelerating the transition to a more sustainable energy future.“It is a great honor to be the first winery selected by the EPA as a Green Power Partner of the Year,” said Katie Jackson, VP Sustainability and External Affairs. “Our investment in renewable energy is driven by my family’s commitment to make the highest quality wines in the most responsible manner. As a family owned business committed to remaining viable for multiple generations, we are excited to be leaders in demonstrating the value of green power in supporting energy independence and reducing greenhouse gas emissions.”Green power is zero-emissions electricity that is generated from environmentally preferable renewable resources, such as wind, solar, geothermal, biogas, eligible biomass, and low-impact hydro. Using green power helps accelerate the development of new renewable energy capacity nationwide and helps users reduce their carbon footprints.“Receiving the Green Power Partner of the Year Award is a great honor,” said EPA Administrator Gina McCarthy. “We applaud Jackson Family Wines’ exemplary leadership in using and advancing the market for green power. This should serve as a model for the entire country.”According to the EPA, Jackson Family Wines’ current green power use of nearly 44 million kWh is equivalent to the electricity use of more than 4,000 average American homes annually.Jackson Family Wines’ approach to sustainability is rooted in the family’s multi-generational vision to make world-class wines while having a positive and lasting impact upon natural resources, employees and communities. Highlights of Jackson Family Wines’ progress since 2008 include:Certification for all family-owned wineries and vineyards through third party sustainability programs: California Sustainable Winegrowing (CCSW), Sustainability in Practice (SIP), or Low Input Viticulture & Enology (LIVE)31% reduction in overall winery water use4 megawatt hours of Tesla Powerpacks (stationary battery storage systems) installed onsite17% reduction in Scope 1- 3 market based greenhouse gas intensity98% of bottling line materials recycled annuallySupport for more than 50 community-based non-profits working to build a better worldJackson Family Wines published its first ever sustainability report in September of this year. The report is supported by a list of comprehensive 5-year goals, which include:25% reduction in market-based Scope 1-3 greenhouse gas emissions intensity33% reduction in winery water intensity50% offset of winemaking operations electricity usage from onsite renewables50% reduction in facility solid waste generation75% employee participation in annual community volunteer programAchieve zero-waste tasting roomsPilot an innovative trial or continue an ongoing experimental pilot project each yearCommit to at least one land conservation or restoration project per yearAbout Jackson Family WinesSince 1982, our multi-generational, family-owned wine company has grown into a premium collection of wineries and estate vineyards across California, Oregon, Italy, France, Australia, Chile and South Africa. Although wine enthusiasts have enjoyed our wines for decades, perhaps lesser known is how sustainability is embedded into our values and winemaking practices. Responsibility and environmental stewardship are the cornerstone of our family business and we are committed to redefining business as usual. To learn more, visit EPA’s Green Power PartnershipThe Green Power Partnership is a voluntary program that encourages organizations to use green power as a way to reduce the environmental impacts associated with electricity use. The Partnership currently has more than 1,400 Partner organizations voluntarily using billions of kilowatt-hours of green power annually. Partners include a wide variety of leading organizations such as Fortune 500® companies; small and medium sized businesses; local, state, and federal governments; and colleges and universities. For additional information, please visit the Green Power Leadership AwardsThe U.S. Environmental Protection Agency (EPA) co-sponsors the annual Green Power Leadership Awards in conjunction with the Center for Resource Solutions. EPA recognizes winners in the following awards categories: Green Power Partner of the Year; Sustained Excellence in Green Power; Direct Project Engagement; Excellence in Green Power Use; and Green Power Community of the Year. EPA’s Green Power Partner Awards recognize the exceptional achievement among EPA Green Power Partners who distinguish themselves through green power procurement, market leadership, overall green power strategy, and overall impact on the green power market. The Awards are held in conjunction with the Renewable Energy Markets Conference. For additional information please visit ReddIt Home Industry News Releases EPA Honors Jackson Family Wines with Green Power Leadership AwardIndustry News ReleasesWine BusinessEPA Honors Jackson Family Wines with Green Power Leadership AwardBy Press Release – October 18, 2016 16 0 Previous articleAfternoon Brief, October 17Next articleBeaujolais 2016 Vintage – Wines of Elegance and Charm Press Release Emaillast_img read more


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