gears up for flash sale

first_img Related, a members-only website dedicated to selling outdoor gear, apparel and travel destinations at exclusive pricing has partnered with Auspient, a leading provider of web-based solutions for traditional e-commerce and membership flash sale sites.Flash sale sites are rooted in a members-only policy and typically sell deeply discounted premium goods, typically up to 70% off retail pricing for a limited-period of time.In the fashion industry, the flash sale site trend originated in France thanks to the popularity of Flash sale prototypes in North America have proven to be just as popular and successful.Currently is accepting member sign-ups. If entered before 31 March, names are automatically entered to win a US$200 shopping spree. The site will officially launch in the week of 28 March 2011.Planet Gear will leverage Auspient’s ACE BackOffice Suite, a sophisticated platform, specifically designed to support the traffic and sales demand of membership flash sale sites. Additionally, Planet Gear will utilise Auspient’s operational services to support the day-to-day operations such as hosting, site management, call centre, distribution and fulfilment.Helio Fialho, President and CEO of San Luis Obispo, California, based Auspient said, “We are excited to have been chosen by Planet Gear to support their new initiative.“Our team of experts will use all of our resources to quickly propel Planet Gear’s business as we have done for brands such as One Kings Lane and LeftLane Sports. Both of which have achieved unprecedented success in the private membership flash sale space.”Veronique Markewitz, founder of added, “As we prepared to launch Planet Gear, we were looking for a partner that had experience with this particular business model. Auspient demonstrated to us that they not only had the most widely adopted solution, but that they had the knowledge and experience to implement immediately.“We join a list of leading brands that we respect and have had great success with Auspient.”www.planetgear.comlast_img read more