€500K Wild Atlantic Way Campaign to lure more visitors to Donegal

first_imgFáilte Ireland has today launched a €500K Wild Atlantic Way Advertising campaign in Britain aimed at bringing visitors to take a break in Donegal.The campaign is particularly targeting British visitors to entice them to take a break along the Wild Atlantic Way from Galway to Donegal and is aimed at cities with good access to the region.Urging visitors to embrace the Wild Atlantic Way of Life, the four-week campaign launches today and will run across different mediums. This will include a combination of Out of Home advertising in prime commuter and shopping locations in key urban centres which have direct access into the region.This will be supported by a month long radio partnership with the Bill Turnbull Show on Classic FM and a digital (Search Engine Optimisation) campaign.Additionally, local taxis will be wrapped in high impact Wild Atlantic Way imagery in a number of the cities – including Liverpool, Glasgow, Edinburgh and Manchester.Speaking today, Fiona Monaghan, Fáilte Ireland’s Head of the Wild Atlantic Way, said “As we enter into the fourth season for the Wild Atlantic Way, we are determined not to rest on our laurels. This campaign allows us to raise international awareness of the route as a must see visitor experience in key strategic locations which offer ease of access and great potential for the short break market. “The ease of access will be the key message and, in promoting the call of the Wild Atlantic Way in the Spring, we will be emphasising the short flight durations from the targeted cities to get our message across”.The campaign is being driven by a joint International Marketing Fund provided by Fáilte Ireland and Local Authorities in Donegal, Sligo, Mayo, and Galway (County & City) which was mobilised to focus specifically on raising international awareness of the Wild Atlantic Way in targeted international markets with direct access to Ireland and to encourage and support incremental short breaks in the shoulder seasons.€500K Wild Atlantic Way Campaign to lure more visitors to Donegal was last modified: January 2nd, 2017 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

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Pele says ‘one skill’ Messi not good enough to be best player of all…

first_imgAdvertisementThe three-time World Cup winner Pele recently told in an interview Folha de Sao Paulo that Messi “only has one skill” and that is his left leg.The legendary Brazilian forward explained that Lionel Messi is not good enough to be compared as one of the greats of all time and said that fellow Argentine Diego Maradona is “much better”.There are many who consider Messi to be the finest player to have ever played the game, with a five-time Ballon d’Or winner boasting countless records and a stunning strike rate.Pele, though, has suggested that the 31-year-old is one-dimensional and too reliant on his left foot to be compared to other iconic figures at the top of the world game.The scorer of over 1000 goals told: “How can you make a comparison between a guy who heads the ball well, shoots with the left, shoots with the right and another who only shoots with one leg, only has one skill and doesn’t head the ball well?”“How can you compare? To compare with Pele, it has to be someone who shoots well with the left, shoots well with the right, and scores headers.”While placing himself above Messi in the all-time pecking order, Pele has also suggested that a number of other players sit above the Barcelona talisman.Pele added: “As far as I’m concerned, Maradona was one of the best players ever. If you ask me, ‘Was he better than Messi?’ Yes, he was. Much better.He noted that Franz Beckenbauer and Johan Cruyff were also excellent players.While Pele may not be Messi’s biggest fan at the moment, there is no doubt that Messi is one of the greats of his game in the current era.While international honours have proved elusive, he has won five Golden Balls, nine La Liga titles, four Champions League crowns and three Club World Cups.Advertisementlast_img read more

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